Digisoft.tv, a global provider of HTML5 set-top box (STB) software today announced that Werbayne McIntyre has joined the company in the role of Global Head of Sales & Marketing for the newly configured company. He leaves his role at Piksel, formally KIT Digital, where he was SVP of Global Marketing.
Werbayne McIntyre, BA. OBE is a top-flight marketing professional with over 25 years’ experience in shaping sales and marketing strategies to support the commercial development of numerous companies internationally. He is also an OBE, having received the award from the Her Majesty the Queen for outstanding services for the DWP’s (Department of Work & Pensions) National Employment Panel.
The company, which recently won a multi-million dollar VOD contract in South Africa, is currently planning for growth. “As part of our expansion plan Digisoft.tv has enveloped two affiliated multi-device education companies, with TVTextbook now becoming part of Digisoft.tv. Our aim is to become the most innovative middleware supplier in the Entertainment, Education and Information market,” said Fearghal Kelly, CEO of Digisoft.tv. “Werbayne brings a lot of commercial experience, passion and strategic vision that will help us to steer a clear path as we continue to grow.”
As part of the reorganization John Casey has taken on the role of Education Product Director. John joined Digisoft.tv in 2009 and has a background is in software engineering with a focus on cellular network management and mobile application development. “There is a growing need to have a multi-device strategy in education to enhance learning opportunities in an increasingly connected world” said John. “Education and entertainment are not mutually exclusive and can often run hand in hand. Digisoft.tv has a significant history in developing software for multi-device environments, which positions us well for delivering on a vision of open and accessible e-learning on CE devices.”