DigiTracker

Digisoft.tv and Tech Mahindra Announce Mobile Phone Tracking Solution to the Global Telecoms Market

Dublin, Ireland, 16th August 2007: Digisoft.tv (Digisoft) a leading provider of IPTV Solutions to the global market, and Tech Mahindra Limited (TechM) a global leader in providing end-to-end IT services and solutions to the telecommunications sector, today announced the release of DigiTrackerTM to the global market.

DigiTracker is a world first for digital interactive TV. The product is specifically designed for global IPTV operators to allow tracking of mobile phones by viewers. This new application will allow TV viewers such as parents to see the current location of their children's mobile phone on their TV screen. It will also allow text or SMS messages to be sent to that phone. For the first time ever, parents will know exactly where their children are at any time.

"There is an immense appeal for this type of technology as parents concerned about the safety, well-being and location of their children can know exactly where they are", said John Allen, CEO Digisoft.tv."

"This is the start of a whole new age for TV as the entire interaction takes place from the armchair at home, while watching a TV show, using nothing more than the TV remote control. Digisoft’s platform enables the rapid development of revenue generating applications for IPTV Service Providers, DigiTracker is an example of these advanced applications" said Shankar Allimatti, Vice President, Next Generation Technologies, Tech Mahindra.

About Digisoft.tv

Founded in 2000, Digisoft.tv is a leading global provider of carrier class solutions to IPTV operators. Leveraging our years of experience in the Broadcast market, Digisoft delivers solutions from head-end to STB that allow operators to; develop, test, manage and deploy next generation interactive television services. Digisoft’s scalable solutions reduce the CAPEX required to launch differentiating IPTV services and increase ARPU.

Digisoft.tv is a privately held company with headquarters in Ireland and offices in USA, Holland, Singapore and New Zealand. The company is backed by leading venture capital firms and strategic investors.

For more information, please visit - www.digisoft.tv

For further information, please contact:
Fintan Mc Kiernan
Email: pr@digisoft.tv, sales@digisoft.tv.

About Tech Mahindra

Founded in 1986, Tech Mahindra is a leading provider of solutions and services to the telecommunications industry. Majority owned by Mahindra & Mahindra, in partnership with BT Plc. Tech Mahindra is India’s 8th largest software exporter, and serves telecom service providers, equipment manufacturers, software vendors and systems integrators.

Assessed at SEI-CMMi Level 5 and PCMM Level 5, Tech Mahindra's track record for value-delivery is supported by over 20,000 professionals who provide a unique blend of culture, domain expertise and in-depth technology skill-sets. Its development centers are ISO 9001:2000 & BS7799 certified. Tech Mahindra has principal offices in the UK, United States, Germany, UAE, Egypt, Singapore, India, Thailand, Taiwan & Australia - including major development facilities in India and the UK.

For more information, please visit - www.techmahindra.com

For further information, please contact:
Bibek Chattopadhyay
Email: bibekc@techmahindra.com


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