Newly launched Irdeto Multiscreen empowers pay TV, OTT and free-to-air operators to quickly deliver highly-personalized experiences and generate new revenue
AMSTERDAM – 12 September 2013 – Irdeto today announced the evolution of Irdeto Multiscreen, a pre-configured solution ready for operator branding. Irdeto Multiscreen reduces the risk, cost and time to market for operators wanting to launch multi-screen services and a world-class experience in as few as four weeks. The new Irdeto Multiscreen experience is on display at this week’s IBC 2013 in Irdeto’s booth, Hall 1, Stand 1.D51.
Multi-screen services worldwide are evolving rapidly as operators strive to meet consumer demand and generate new revenue, as depicted in Irdeto’s new infographic: Has Multi-Screen Reached the Tipping Point? To meet this challenge head on, Irdeto Multiscreen offers best-of-breed partners and a cloud-based infrastructure to help pay TV, over-the-top (OTT) and free-to-air operators deliver high quality video on any screen, including tablets, smartphones, IP-connected set-top boxes (STBs) and PCs. For operators looking to drive consumption and generate revenue with a personalized experience, Irdeto Multiscreen offers advanced recommendation engines, full social media integration and targeted advertising. It is also uniquely designed to easily add on new applications and be compatible with an operator’s existing platform and preferred vendors.
“Multi-screen services have to be compelling to consumers as well as secure and lucrative business propositions for operators,” said Graham Kill, Irdeto CEO. “Merely replicating broadcast services on multiple devices has quickly evolved to achieving a high quality, customized end-user experience that recommends content that consumers want to watch. Irdeto Multiscreen, based on our years of in-field experience, was specifically designed to help operators focus on what really drives revenue and loyalty – the user experience.”
In today’s pay TV market, operators must quickly deliver for new and existing customers while driving brand loyalty. Irdeto Multiscreen enables operators to offer on-demand and live content to any screen, easily manage security and business policies on all must-have devices, and monetize an OTT service in a variety of ways, such as through advertising, subscriptions and pay-per-view programming. In addition, Irdeto Multiscreen provides a full-range of DRM support and uncompromising security for both content and the application, allowing operators to offer the consumers’ desired content, cover the widest range of devices and protect their revenue.
Irdeto has a proven track record of successful multi-screen deployments across the globe, helping leading operators such as ITV and Viaplay connect with a broader spectrum of consumers by offering engaging, personalized media experiences. Beyond increasing customer loyalty, Irdeto helps customers preserve business value and generate new revenue with its Multiscreen services.
To help customers bring their full multi-screen goals to reality, Irdeto is engaging market-leading partners to join its Multiscreen ecosystem. Early partners include Accedo, Gigya, Sixty, Tigerspike, VODWorks, Digisoft.tv and XroadMedia. Irdeto Multiscreen debuts on Digisoft’s HTML5 middleware, Iris, which has allowed Irdeto to build a standards compliant and compelling user experience on cost effective IP, HbbTV and hybrid STBs. Irdeto Multiscreen’s sophisticated recommendation engine will be powered by XroadMedia content discovery software, which introduces content based on categorical algorithms, social graphs and user habits, such as the time of day the device is used, to better recommend content that will be more enjoyable to users. The formula is proven to provide meaningful recommendations six times faster than other solutions resulting in higher consumer satisfaction rates and increased revenue for service providers.
Tom Dvorak, Founder and Chief Commercial Officer, XroadMedia, said, “We’re excited to be a part of the Irdeto Multiscreen ecosystem. Our solutions for multi-screen infrastructures will help Irdeto’s customers offer more tailored, personalized recommendations that will deliver relevant, easy-to-view content at consumers’ fingertips.”